Overview
Client: Coverstore
Year: 2022-2024
Disciplines: Print Layout, Typography, Photo Editing
Summary
In 2022 The Coverstore decided to launch a print spring catalog. As the Senior Designer I was tasked with creating the designs for these new catalogs. I created a type system, layout and helped with photoshoots. Our first catalog in Spring of 2022 was incredibly successful in reaching new customers and generating revenue for the company. Since then I have helped Coverstore to grow their collection of catalogs into the Fall and Winter seasons. In addition to seasonal catalogs, we have experimented with using trifold mailers to announce the launch of new product lines. The examples presented here are our Spring, Fall, and Winter Catalogs from the year of 2024 as well as the Trifold mailer that announced our new line of Outdoor Lifestyle products.
2024 Coverstore Catalogs
2024 Spring Catalog Cover and Feature Spread
2024 Spring Catalog Shade Sail Spread
2024 Spring Catalog Patio Furniture Cover Spread
2024 Spring Trifold Mailer Front and Back
2024 Spring Trifold Partially Open
2024 Spring Trifold Cover
2024 Fall Catalog Cover and Spread
2024 Fall Catalog Grill and TV Cover Spread
2024 Fall Catalog Patio Furniture Cover Spread
2024 Holiday Catalog and Centerfold
2024 Holiday Catalog Inside Cover Spread
2024 Holiday Catalog Christmas Tree Spread